Privacy

Collect less. Explain what is happening.

Firthsead is an independent project operated by Markus Davidsson in Sweden. The public website is deliberately simple: no application database, analytics pixels, advertising trackers or website payment flow.

Who is responsible

Markus Davidsson is the data controller for the personal-data processing described on this page. Firthsead is not currently operated through a separate company or other legal entity. Privacy questions, requests and objections can be sent to support@firthsead.com.

Website visits

Firthsead's site code does not run analytics or advertising trackers and does not submit a beta form to storage. The production hosting provider may process ordinary technical request data needed to deliver, protect and troubleshoot the website. Firthsead does not use those technical logs for advertising profiles.

Email, support and beta interest

If you choose to email support@firthsead.com, we receive your email address, any name or other details you choose to include, and the contents of your message. We use ordinary support messages to answer and resolve your request. Beta-interest messages are used to understand potential fit, organise test cohorts and contact selected families about a possible test round.

For these user-initiated messages, we rely on our legitimate interest in answering people who contact Firthsead and organising a small, relevant beta cohort. We keep the collection deliberately limited, do not use beta-interest messages for advertising, and you may object or ask us to delete your message.

Beta-interest messages are kept for no longer than 12 months after the latest recruitment-related contact unless you are invited into a beta round, ask for earlier deletion, or a shorter period is sufficient. If you later enter the Life OS beta, separate beta privacy information will apply to the app data collected in that test.

Ordinary support correspondence is kept only as long as reasonably needed to resolve and follow up the request, normally no longer than 12 months after the matter is closed unless a longer period is required for a specific legal or dispute-related reason.

Who may process the data

The email service provider used for the Firthsead mailbox may process messages as needed to deliver and store email. The website hosting provider may process technical request data as described above. We do not sell beta-interest or support data and do not share it with advertising networks.

Please do not send sensitive information

Please do not send medical records, medication names or doses, diagnosis evidence, child names, school names, home addresses, national identity numbers or other unnecessary sensitive information by email. If unnecessary sensitive information is received accidentally, we will avoid reusing it and delete it as soon as reasonably practical unless there is a clear lawful reason it must be retained.

Your rights

Depending on the circumstances, you may ask for access to personal data we hold about you, correction of inaccurate data, deletion, restriction of processing, or object to processing based on legitimate interests. Contact support@firthsead.com to exercise a right. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

Before any real-family Life OS beta

Life OS may later handle child information and health-related records such as medication schedules or administration history. Publishing this website or sending a beta-interest email does not open that data flow. Before real external families are invited to enter child or medication data, Firthsead will publish separate beta privacy information, document purposes and legal bases, define access/retention/deletion/export paths, review processors and production infrastructure, and complete the required risk/DPIA assessment for the final beta scope.

Last updated

12 September 2026.

This page describes the current public website and recruitment-email flow. It does not claim that an unreleased Life OS data flow is already approved or legally ready for external family use.